PUBLICATIONS
Brenda has written numerous articles throughout the years, addressing relevant and topical issues. She has served on the Editorial Board of HotelExecutive.com and is now on their board for boutique hotels. Below are some of her published articles.
most recent articles:
Excellent Customer Service? It Starts at the Top!
Excellent Customer Service: The Secret Sauce.
Sales Incentive Plans: Hotel Owner's Friend or Foe?
Post COVID-19 Success: "Think Different"
A Direct Sales Reboot and Reset in the Time of Covid-19
Marketing Matters: Reset and Recalibrate
Leadership Lessons Learned from COVID-19
Hotel Marketers Point to Red Flags
When the Going Gets Tough, The Tough Start Selling
Direct Sales: Some Challenges for Leadership
Group Business: Old Tricks in a New Environment
5 Ways to Jumpstart Group Business
DIRECT SALES: Give 'em the old razzle dazzle, Razzle Dazzle 'em
David and Goliath: How Independent Hotels Can Successfully Compete with the Large Chains
