about

fields & company is a boutique hospitality consultancy, specializing in sales and marketing solutions to impact revenues. Brenda takes pride in smart problem solving; cost-effective plans; and expert execution.

fields & company has a successful track record in relaunching businesses, regardless of its type and geographical location.

Brenda’s approach is that of “whole is greater than the sum of its parts”. Everything matters to build and sustain a successful hotel. Successfully integrating all areas: hotel operations, service standards, revenue management, and sales and marketing initiatives, ensures success for both the short term as well as the long term.

When clients hire fields & company, they get Brenda with her exceptional track record. Her team of experts can be brought in if specialized expertise in a particular area or product is needed.

Clients span the spectrum of independent hotels and resorts; brands; real estate investment companies; and management companies.

Owners & Operators

For owners and operators, fields & company customizes its hospitality sales and hotel marketing approach to fit each client’s particular needs, providing cost-effective business solutions to help grow and strengthen revenues.

After a thorough analysis of all components i.e. competitive environment, marketing and operations systems, and potential business opportunities, a comprehensive strategic plan is designed to achieve the desired outcome. 

We will:

Identify new and existing markets and how to cost-effectively reach them.
Identify growth areas and potential revenue/profit improvements.
Position or reposition a property either prior to or after opening.
Streamline costs to fully realize profit potential.

Developers

fields & company understands the importance of “getting it right” from the start. We can help developers craft the “right” product and realize their vision of a concrete, successful business venture through thoughtful, measurable, and well-founded hospitality sales and hospitality business plans.

As a strategic hospitality sales and hospitality marketing partner working to facilitate growth and maximize revenues, we provide cost-effective, workable solutions for ground-up and mixed-use developments.

We will:

Identify potential resources and partners and establish working relationships to maximize returns.
Define sales and hotel marketing messaging about development projects to attract ideal investors.
Be a “virtual marketing department” for all pre-construction and planning needs. 

Brenda Fields

Brenda Fields loves hotels and is a passionate industry leader. She was named by HSMAI (Hospitality Sales & Marketing Association International) as a “Top 25 Extraordinary Mind in Sales & Marketing”. In addition, Brenda was recruited into International Society of Hospitality Consultants (ISHC), a by-invitation only, 200-member professional society, where she was a long-time constituent. 

Leveraging a successful career in senior marketing positions, Brenda established her consulting practice. She has consulted for a wide range of hotels, resorts, and hotel companies around the world, including five-star, luxury boutique properties, 2,000 room hotels and conference centers, as well as some of the largest real estate development companies in the U.S. There is no project that is too small or too large for Brenda to enthusiastically take on.

At the onset of her career, Brenda joined the hospitality industry visionary, family-owned, Dunfey Hotels, at the renowned Ambassador East in Chicago, IL. Her work ethic and love of her job, generated client loyalty and great business. After several moves with the company, she was awarded the Director of Marketing role at Berkshire Place in New York City. The systems Dunfey Hotels had pioneered have provided the format on which any problem can be resolved regardless of market conditions or product type.

Brenda went on to work with one of first developers of the boutique hotel, Ian Schrager, who has described Brenda as “… one of the smartest marketing people I have known”. She also served as Vice President of Marketing for Harry Macklowe, real estate developer, for his hotel and 100,000 square foot conference center, which was the first in New York City.

She is passionate about applying fresh thinking to every project and her experience has proven that there is no challenge, great or small, without a cost-effective solution.

As a native of Western Kentucky and a graduate of Murray State University, Brenda brings a warmth and small-town-feel to all of her interactions. While a long time resident of New York City, Brenda enjoyed the pace and complexity of the city. And now has with a love and respect for rural living! Brenda resides in Dutchess County, New York in a historic home dating back to 1790. 

leadership + Awards

ISHC: International society of leading hospitality experts. By-invitation only membership 

HSMAI: Awarded “The Top 25 Most Extraordinary Minds in Sales and Marketing"

HSMAI: America’s Board of Directors 

HSMAI: Past President, Greater NY Chapter, with over 500 members

HSMAI, Leadership Development Award and Best of The Best Award for Greater NY Chapter

HSMAI: Adrian Awards Judge for Advertising, Public Relations, and Digital Marketing

STR: Hotel Data Conference Panel Moderator, Nashville, TN;

STR: Market Study Judge at HX Conference, NYC

Boutique + Lifestyle Summit: Panel Moderator, London, England

Eleanor Roosevelt Center, Val Kill: Committee for Medals of Honor Program, Hyde Park, NY (recently closed)