Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Hospitality Sales & Hotel Marketing Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
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Brenda Fields

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Fields & Company Services:


  • Strategic Marketing Plans
    • - Positioning/Re-positioning
    • - Pricing
    • - Market Segmentation
    • - Competitive Analysis
    • - Budgeting
  • Branding and concept development
  • Direct sales structuring
    • - Staffing
    • - Responsibilities
    • - Goals
    • - Prospecting
    • - Administration
    • - Tracking production
    • - Reports
  • Sales Action Plans
    • - Goals
    • - Target segments
    • - Prospecting
    • - Account development
  • Catering Sales Structuring
    • - Positions
    • - Responsibilities
    • - Target segments
    • - Goals
    • - Prospecting
    • - Administration
    • - Forecasting
  • Sales and Reservations training.
  • Pre-opening Positioning and Strategy.
  • Digital  marketing campaigns and strategy.
  • Branding and Corporate Identity Development
  • Incentive plans development and implementation
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
hotel marketing services

  • Selection of marketing and sales partners (advertising and public relations agencies and reservations and representation firms).
  • Food and Beverage Consultation; marketing plans and development for restaurants, bars and catering operations.
  • Yield Management Programs
    • - Rate management and pricing strategies
    • - Development of market mix
    • - Rate structure and policies for hotel rooms.
  • Development and execution of strategies to grow groups/meetings business.
  • Destination consultation for urban and suburban conference centers and mixed use sites.
  • Development of hotel sales and marketing strategies to impact business during offseason and need periods.
  • Real estate and mixed-use development consulting.
  • Management company selection
    • - RFP to targeted companies
    • - Analysis of best fit
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting 1011 Smithfield Road, Millerton, NY 12546 :: T 518.789.0117 :: F 518.789.0118 :: brenda@fieldsandcompany.net