Hotel Online  Special Report

HSMAI Announces Brenda Fields of Fields & Company Among its
2007 "Top 25 Most Extraordinary Minds in Sales & Marketing"

5th Annual “Hot List” Recognizes Outstanding Work

MCLEAN, VA (December 17, 2007) Making the “hot list” of the Hospitality Sales and Marketing Association International’s (HSMAI) “Top 25 Most Extraordinary Minds in Sales and Marketing” for 2007 is Brenda Fields of Fields & Company. The annual ranking pays tribute to the best minds in hospitality, travel and tourism sales and marketing, saluting outstanding individuals who define innovation, vision, and achievement, and whose work gets great results.

“With the ‘Top 25’, we get to honor the individuals behind those outstanding campaigns and smart strategies we see all year long. It is our opportunity to shine the spotlight on those who stand out in the industry for their creativity, intelligence, and passion for their work,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “We are looking to honor those whose work has really made a difference and raised the bar for the industry, and Brenda Fields is a very worthy recipient,” he added. 

“I’m grateful to have had the great training and career opportunities with the former Dunfey Hotels Corporation when I entered hotel sales and marketing many years ago. That foundation has allowed me to work effectively and creatively with all types of clients in my consulting practice. It is a great honor to be recognized by the leaders in our industry,” stated Fields.

Recipients were nominated through a “call for entries” to the industry-at-large, and judged by a panel of senior industry executives. Individuals were judged for their work over the last year based on the following criteria: creativity and innovation; cutting edge sales or marketing campaign; triumph in challenging situations and sales effort that resulted in dramatic gains.

The Top 25 will be honored on stage at the HSMAI Adrian Awards Gala on January 28, 2008, at the New York Marriott Marquis. In addition, these individuals will be featured in the spring issue of HSMAI Marketing Review and receive a personalized plaque.

To attend the Adrian Awards, tables of 10 can be reserved for $3,250 or $325 per ticket if purchased by January 14, 2008; the price increases to $3,500 per table or $350 per ticket after that date. For more information or to purchase tables, visit or contact HSMAI at (703) 610-0245 or

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Regions. For more information, contact or phone (703) 610-9024.

Brenda Fields is founder of Fields & Company, a company dedicated to assisting hotel owners and operators in achieving their financial goals for both the short term and long term thru cost-effective and creative comprehensive business plans which protects the property(s) against changing market conditions, as well as to developing and maintaining strong brands to an fulfill an owner’s marketing and financial objectives. For more information, contact Fields and Company at (518) 789 0117, or go to

Fields and Company
1011 Smithfield Road
Millerton, NY 12546
Phone: 518 789 0117
Fax: 518 789 0118


Also See: Putting the “Hospitality” Back in the Hospitality Industry / Brenda Fields / May 2007
Seven Habits of Highly Effective Hotel Sales People / Brenda Fields / March 2007
It’s 2007. Do You Know Where Your Hotel Sales People Are? / Brenda Fields / January 2007
Outsourcing: A Prime Example of “The Sum of the Parts is Greater than the Whole” / Brenda Fields / December 2006
What Women (Really) Want; Identifying the Unique Needs of the Woman Business Traveler / Brenda Fields / August 2006
Sales Incentive Plans: Hotel Owner's Friend or Foe? / Brenda Fields / May 2006 
Creating Results: Strategy vs. Knee-Jerk Reactions / Brenda Fields / January 2006
Advertising: How to Create Award Winning Ads (Yes, Even on a Budget) / Brenda Fields / September 2005
A Primer’s Guide to Understanding and Maximizing Your Hotel Web Site / Brenda Fields and Michael Parkes / January 2005
David and Goliath: How Independent Hotels Can Successfully Compete with the Large Chains / Brenda Fields / October 2004
Catering Sales in Boutique Hotels: How to Maximize Revenues and Optimize Sales Productivity / Brenda Fields / July 2004
The New Market Segmentation and Pricing Model for Independent Hotels / Brenda Fields / May 2004
Boutique Hotels: Rethinking the Fundamentals in a New Business Environment / Brenda Fields / February 2004
Room Configuration - Are Your Rooms Configured for the Best and Highest Use? / Brenda Fields / January 2004
Direct Sales - What to Expect from Your Hotel Sales People and How to Get Results / Brenda Fields / August 2003
Boutique Hotels: How to Survive in a Down Market - Getting Back to Basics / Brenda Fields / May 2003
Industry Marketing Pro Brenda Fields Opens Consultancy Focusing on Independent Properties / January 2003

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