Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Hospitality Sales & Hotel Marketing Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
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Articles by Brenda G. Fields:


Hotel marketers point to red flags in 2015
(Jan. 2015)


When the Going Gets Tough, The Tough Start Selling
(Sep. 2014)


Direct Sales: Some Challenges for Leadership
(Nov. 2013)


Group Business for 2014: Old Tricks in a New Environment
(Sep. 2013)


5 Ways to Jumpstart Group Business in 2013
(Dec. 2012)


DIRECT SALES: Give 'em the old razzle dazzle, Razzle Dazzle 'em
(Jan. 2012)


DIRECT SALES: The Lost Art
(Sep. 2011)


Social Media: Tips to Get Them at 'Hello'
(Jun. 2011)


The Fusion of Mobile: Transforming the Delivery of Todayís Hospitality Experience
(Mar. 2011)


The Art and Science of Killer Sales Prospecting
(Sep. 2010)


Group Business: Turn Around Your Business Despite the ďAIGĒ Effect
(Mar. 2010)


Winning in a Reset Economy: Three Steps to Success
(Dec. 2009)


Revenue Management: Things to Know to REALLY Maximize Revenues
(Aug. 2009)


"Thriving" and Just "Surviving" in a Depressed Economy: Tips for the Independents
(Jun. 2009)


Global Marketing: Does One Size Fit All?
(Dec. 2008)


Are you ready for the downturn?
(Aug. 2008)


Direct Sales: Getting the biggest bang for your buck
(Mar. 2008)


Brenda Fields Named President of HSMAIís Big Apple Chapter
(Feb. 2008)


HSMAI Announces Brenda Fields of Fields & Company Among its 2007 "Top 25 Most Extraordinary Minds in Sales & Marketing"
(Dec. 2007)


Putting the "Hospitality" back in the Hospitality Industry
(Oct. 2007)


Itís 2007. Do You Know Where Your Hotel Sales People Are?
(Jan. 2007)


The Top 7 Habits of Highly Effective Sales People
(Jan. 2007)


Outsourcing: A Prime Example of “The Sum of the Parts is Greater than the Whole”
(Dec. 2006)


What Women (Really) Want
(Aug. 2006)


Sales Incentive Plans: Hotel Owner's Friend or Foe?
(May 2006)


Want Better Results? Then Expect Better Sales People
(Feb. 2006)


Creating Results: Strategy vs. Knee-Jerk Reactions
(Jan. 2006)


A How to Create Award Winning Ads (Yes, Even on a Budget)
(Sep. 2005)


A Primer's Guide to Understanding and Maximizing Your Hotel Web Site
(Jan. 2005)


David and Goliath: How Independent Hotels Can Successfully Compete with the Large Chains
(Oct. 2004)


Catering Sales in Boutique Hotels: How to Maximize Revenues and Optimize Sales Productivity
(Jul. 2004)


The New Market Segmentation and Pricing Model for Independent Hotels
(May. 2004)


Boutique Hotels: Rethinking the Fundamentals in a New Business Environment
(Feb. 2004)


Room Configuration - Are Your Rooms Configured for the Best and Highest Use?
(Jan. 2004)


Direct Sales: What to expect from your sales people and how to get results
(Aug. 2003)


How to Survive in a Down Market - Getting Back to the Basics
(May. 2003)


Fields & Company - Hotel Marketing Strategies and Hospitality Consulting
hotel marketing and hospitality sales articles
Fields & Company - Hotel Marketing Strategies and Hospitality Consulting 1011 Smithfield Road, Millerton, NY 12546 :: T 518.789.0117 :: F 518.789.0118 :: brenda@fieldsandcompany.net