Articles by Brenda G. Fields:
Hotel marketers point to red flags in 2015
When the Going Gets Tough, The Tough Start Selling
Direct Sales: Some Challenges for Leadership
Group Business for 2014: Old Tricks in a New Environment
5 Ways to Jumpstart Group Business in 2013
DIRECT SALES: Give 'em the old razzle dazzle, Razzle Dazzle 'em
DIRECT SALES: The Lost Art
Social Media: Tips to Get Them at 'Hello'
The Fusion of Mobile: Transforming the Delivery of Todayís Hospitality Experience
The Art and Science of Killer Sales Prospecting
Group Business: Turn Around Your Business Despite the ďAIGĒ Effect
Winning in a Reset Economy: Three Steps to Success
Revenue Management: Things to Know to REALLY Maximize Revenues
"Thriving" and Just "Surviving" in a Depressed Economy: Tips for the Independents
Global Marketing: Does One Size Fit All?
Are you ready for the downturn?
Direct Sales: Getting the biggest bang for your buck
Brenda Fields Named President of HSMAIís Big Apple Chapter
HSMAI Announces Brenda Fields of Fields & Company Among its 2007 "Top 25 Most Extraordinary Minds in Sales & Marketing"
Putting the "Hospitality" back in the Hospitality Industry
Itís 2007. Do You Know Where Your Hotel Sales People Are?
The Top 7 Habits of Highly Effective Sales People
Outsourcing: A Prime Example of “The Sum of the Parts is Greater than the Whole”
What Women (Really) Want
Sales Incentive Plans: Hotel Owner's Friend or Foe?
Want Better Results? Then Expect Better Sales People
Creating Results: Strategy vs. Knee-Jerk Reactions
A How to Create Award Winning Ads (Yes, Even on a Budget)
A Primer's Guide to Understanding and Maximizing Your Hotel Web Site
David and Goliath: How Independent Hotels Can Successfully Compete with the Large Chains
Catering Sales in Boutique Hotels: How to Maximize Revenues and Optimize Sales Productivity
The New Market Segmentation and Pricing Model for Independent Hotels
Boutique Hotels: Rethinking the Fundamentals in a New Business Environment
Room Configuration - Are Your Rooms Configured for the Best and Highest Use?
Direct Sales: What to expect from your sales people and how to get results
How to Survive in a Down Market - Getting Back to the Basics
1011 Smithfield Road, Millerton, NY 12546 :: T 518.789.0117 :: F 518.789.0118 ::