- Development of strategic hotel sales and hotel marketing plans for independent boutique hotels and resorts.
- Hotel and resort concept development and preopening positioning and marketing strategy.
- Re-positioning strategy to acquire new customers or change customer base.
- Branding and corporate identity consulting and development.
- Sales and reservations
- Selection and coordination of marketing and sales partners, including advertising and public relations agencies as well as reservations and representation firms.
- Food and beverage consultation; marketing plans and development for restaurants, bars and catering operations.
- Digital marketing campaigns and strategy.
- Customization of yield management programs (rate management and pricing strategies); development of market mix, rate structure and policies for hotel rooms.
- Development and execution of strategies to grow groups/meetings business.
- Destination consultation to fully develop urban and suburban conference centers and mixed use sites.
- Development of sales and hotel marketing strategies to successfully impact business during off-season and need periods.
- Real estate and mixed-use development consulting.