of the Parts is Greater than the Whole”
|by Brenda Fields, December, 2006
Outsourcing over the past several years, has taken on a negative perception in the market place. It has recently been associated with the idea that big businesses outsource some of their support services and functions in foreign countries in order to reduce expenses, and that this is invariably at the expense of customer satisfaction as well as local jobs. An example of outsourcing gone bad is technical support services moved to foreign countries where the technicians who are not fluent in the customer’s native language, try to communicate complicated technical information and provide solutions to problem. And, to make matters worse, the service is also priced at a high rate per minute; so inefficient problem solving is very, very costly to the customer. But, in the case of small independent hotels, outsourcing can provide major benefits which would allow these properties to provide specific services and expertise that they would not be able to offer because of the costs associated. As selling rooms is the primary goal, these enhancements only create an opportunity to increase demand for your property.
Small, upscale independent hotels are faced with the challenge of competing with the chain hotels which have much greater marketing resources and marketing funds as well as the advantage of the economy of scale. Outsourcing various functions allows a property to get a “big bang for the buck” when used effectively and wisely. By tapping into outside resources which make their living by specializing in specific areas, a hotel manager or owner can potentially add value to their property and benefit from greater expertise, more cost effectively than providing on their own. Therefore, when putting it all together, the sum of the parts is truly greater than the whole.
Health Club:Lastly, as with any company or service, there are varying levels of professionalism and expertise. So before choosing what is best for your needs and your property, a careful evaluation is necessary to ensure that you are getting the best match to accomplish your goals. By understanding what resources are available and how to effectively use them, an owner or manager is in a great position to determine the best course of action for his/her property.
This article is reprinted with the permission of its author and HotelExecutive.com, and cannot be reprinted without the author’s permission.
About Fields and Company:
Fields and Company, founded by Brenda Fields, provides in-depth analyses and cost effective sales and marketing solutions to help owners and managers achieve their revenue goals. Systems and procedures are devised and implemented to monitor results and to ensure staff accountability, resulting in success during downturns. We work on individual projects or provide on-going involvement and expertise on a retained basis.
1011 Smithfield Road
Millerton, NY 12546
Phone: 518 789 0117
Fax: 518 789 0118
|Also See:||What Women (Really) Want; Identifying the Unique Needs of the Woman Business Traveler / Brenda Fields / August 2006|
|Sales Incentive Plans: Hotel Owner's Friend or Foe? / Brenda Fields / May 2006|
|Creating Results: Strategy vs. Knee-Jerk Reactions / Brenda Fields / January 2006|
|Advertising: How to Create Award Winning Ads (Yes, Even on a Budget) / Brenda Fields / September 2005|
|A Primer’s Guide to Understanding and Maximizing Your Hotel Web Site / Brenda Fields and Michael Parkes / January 2005|
|David and Goliath: How Independent Hotels Can Successfully Compete with the Large Chains / Brenda Fields / October 2004|
|Catering Sales in Boutique Hotels: How to Maximize Revenues and Optimize Sales Productivity / Brenda Fields / July 2004|
|The New Market Segmentation and Pricing Model for Independent Hotels / Brenda Fields / May 2004|
|Boutique Hotels: Rethinking the Fundamentals in a New Business Environment / Brenda Fields / February 2004|
|Room Configuration - Are Your Rooms Configured for the Best and Highest Use? / Brenda Fields / January 2004|
|Direct Sales - What to Expect from Your Hotel Sales People and How to Get Results / Brenda Fields / August 2003|
|Boutique Hotels: How to Survive in a Down Market - Getting Back to Basics / Brenda Fields / May 2003|
|Industry Marketing Pro Brenda Fields Opens Consultancy Focusing on Independent Properties / January 2003|