Hospitality Sales & Hotel Marketing Consulting

Articles by Brenda G. Fields:

DIRECT SALES: Give 'em the old razzle dazzle, Razzle Dazzle 'em
(Jan. 2012) - new!

DIRECT SALES: The Lost Art
(Sep. 2011)

Social Media: Tips to Get Them at 'Hello'
(Jun. 2011)

The Fusion of Mobile: Transforming the Delivery of Today’s Hospitality Experience
(Mar. 2011)

The Art and Science of Killer Sales Prospecting
(Sep. 2010)

Group Business: Turn Around Your Business Despite the “AIG” Effect
(Mar. 2010)

Winning in a Reset Economy: Three Steps to Success
(Dec. 2009)

Revenue Management: Things to Know to REALLY Maximize Revenues
(Aug. 2009)

"Thriving" and Just "Surviving" in a Depressed Economy: Tips for the Independents
(Jun. 2009)

Global Marketing: Does One Size Fit All?
(Dec. 2008)

Are you ready for the downturn?
(Aug. 2008)

Direct Sales: Getting the biggest bang for your buck
(Mar. 2008)

Brenda Fields Named President of HSMAI’s Big Apple Chapter
(Feb. 2008)

HSMAI Announces Brenda Fields of Fields & Company Among its 2007 "Top 25 Most Extraordinary Minds in Sales & Marketing"
(Dec. 2007)

Putting the "Hospitality" back in the Hospitality Industry
(Oct. 2007)

It’s 2007. Do You Know Where Your Hotel Sales People Are?
(Jan. 2007)

The Top 7 Habits of Highly Effective Sales People
(Jan. 2007)

Outsourcing: A Prime Example of “The Sum of the Parts is Greater than the Whole”
(Dec. 2006)

What Women (Really) Want
(Aug. 2006)

Sales Incentive Plans: Hotel Owner's Friend or Foe?
(May 2006)

Want Better Results? Then Expect Better Sales People
(Feb. 2006)

Creating Results: Strategy vs. Knee-Jerk Reactions
(Jan. 2006)

A How to Create Award Winning Ads (Yes, Even on a Budget)
(Sep. 2005)

A Primer's Guide to Understanding and Maximizing Your Hotel Web Site
(Jan. 2005)

David and Goliath: How Independent Hotels Can Successfully Compete with the Large Chains
(Oct. 2004)

Catering Sales in Boutique Hotels: How to Maximize Revenues and Optimize Sales Productivity
(Jul. 2004)

The New Market Segmentation and Pricing Model for Independent Hotels
(May. 2004)

Boutique Hotels: Rethinking the Fundamentals in a New Business Environment
(Feb. 2004)

Room Configuration - Are Your Rooms Configured for the Best and Highest Use?
(Jan. 2004)

Direct Sales: What to expect from your sales people and how to get results
(Aug. 2003)

How to Survive in a Down Market - Getting Back to the Basics
(May. 2003)

hotel marketing and hospitality sales articles

1011 Smithfield Road, Millerton, NY 12546 :: T 518.789.0117 :: F 518.789.0118 :: brenda@fieldsandcompany.net